Code-based Promotion
Bread Better toh Offer Better
Britannia
Campaign film — coming soon
25%
Sales growth
30 days
Duration
Challenge
Grow bread sales with a daily reason to buy.
Objective
Guarantee a reward for all while dangling a daily gold prize.
Solution
Consumers entered pack codes for assured ₹10 Paytm cashback and a daily draw for gold coins.
Technology used
Code entryPaytm integration
Results
- 25% growth in sales
- Daily gold-coin winners
- ₹10 cashback for all
