SMS Engagement

Khao World Cup Jao

Britannia

Campaign film — coming soon

2.7M

Registered users

120

World Cup tickets

Challenge

Ride World Cup fever to drive repeat purchase at huge scale.

Objective

Reward accumulation and gratify with cricket-themed prizes.

Solution

Consumers texted pack codes to build “runs”; milestones unlocked vouchers, with tickets and durables as top prizes.

Technology used

SMS code submissionReward engine

Results