WhatsApp Engagement
Inflight Promotion
Jack & Jones
Campaign film — coming soon
~10,000
Users targeted
₹500
Coupon value
Challenge
Convert a captive, premium in-flight audience into store visits.
Objective
Bridge a print touchpoint to a digital reward.
Solution
A magazine ad prompted a WhatsApp message that delivered a ₹500 discount coupon.
Technology used
WhatsApp messagingDigital vouchers
Results
- ~10,000 users targeted
- ₹500 discount coupons
- 30-day campaign
