Rural Recognition

Bolero Super Stars Award Programme 2019

Mahindra

Campaign film — coming soon

3 tiers

Recognition levels

Rajasthan+

Rollout

Challenge

Deepen loyalty among rural Bolero owners in remote regions.

Objective

Recognise and celebrate exemplary owners at scale.

Solution

Pre-filled survey data identified award-worthy owners, recognised across three tiers, with JWT and PwC as partners.

Technology used

Survey systemsData analytics

Results