Code-based Promotion

Toy Blast

Mattel

Campaign film — coming soon

VW Polo

Grand prize

2 Gold

ACEF 2020 awards

Challenge

Boost toy sales and stand out with an award-worthy mechanic.

Objective

Reward purchase daily while building toward a flagship prize.

Solution

Consumers submitted packaging codes for daily gift hampers and a grand-prize car draw.

Technology used

Code entryCashback redemption

Results