SMS Engagement

Buy and Fly Bonanza

Nescafé

Campaign film — coming soon

8L+

Registered users

Thailand & Paris

Mega trips

Challenge

Drive volume on larger packs nationwide.

Objective

Reward bigger baskets with aspirational travel.

Solution

Consumers texted 200g pack codes to an audited draw for international trips and premium gadgets.

Technology used

SMS redemptionExternal audit

Results