Retailer Activation

Red Velvet India Launch

OREO

Campaign film — coming soon

3,500+

Retailers

Metros

Coverage

Challenge

Land a new variant with retailer advocacy in metro markets.

Objective

Turn retailers into amplifiers at launch.

Solution

Retailers registered on a microsite that auto-generated personalised animated videos for social sharing.

Technology used

Microsite portalPersonalised video

Results