Loyalty Game

Mahaphoneutsav Tambola

Panasonic

Campaign film — coming soon

10,000+

Registered users

₹8.5L

Total prizes

Challenge

Sustain repeat purchase and weekly engagement around a product range.

Objective

Make each purchase a ticket to a recurring, live game.

Solution

Buyers registered tickets per purchase and joined weekly Sunday Tambola games for prizes.

Technology used

Phone registrationGame platform

Results