Code-based Promotion

Festival Dhamaka

Shri Lal Mahal

Campaign film — coming soon

Swift Dzire

Grand prize

45 days

Duration

Challenge

Lift festive-season visibility and sales for the rice brand.

Objective

Reward purchase with instant cash and an aspirational grand prize.

Solution

Consumers texted scratch-card codes to redeem Mobikwik cash, entering a draw for a Maruti Swift Dzire.

Technology used

SMS redemptionMobikwik wallet

Results